Chris A.

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Chris A. EGW Golf Collage

Chris Alba

Age 39, Creative Director

"After getting back into golf I was surprised to learn there were people I had worked with in music and fashion that were heavily into golf...it was like this crazy bond that grew our friendship even more. I've come to believe that golf is really the ultimate metaphor for life. You can't perfect it, but you can enjoy the shot."

I never aspired to be a pro athlete. I wanted to be a professional artist.

My parents split when I was young, and my dad was obsessed with golf. Roger Dunn was his local hangout and his garage was filled with sets of clubs and bags. One time visiting my dad, he gave me one of his extra sets, which I took home.

When I was growing up I was into whatever was different; golf wasn't mainstream at the time so it appealed to me. That’s what drew me to the game, and I became obsessed. I played every day, started working at different country clubs and even joined my high school team. I had the opportunity to play in college, but I decided to leave Pennsylvania and head to California to explore my passion for art.

When I was in California, I continued to play golf until one night my car got broken into and my clubs were stolen. Right around that time I was starting to get into DJ'ing. I made a decision to put all the time I had invested in golf, into music. Music moved quickly, I got a manager and a record label deal. I wasn’t a huge artist, but big enough to travel, tour and open for artists that are now household names. Around this time, I started an event in Los Angeles called CONTROL that became synonymous with breaking new music artists. Skrillex, Zedd, DJ Mustard, Rae Sremmurd, and Major Lazer all had their first big LA shows at CONTROL.

A few years into being a touring artist and producer, I met a woman, who is now my wife. We opened two boutique clothing stores in SoCal, showcasing emerging designers in the fashion world. During this time, I started using my art and design work and applying it to my own music brand. Soon other friends and musicians were asking me to help them out with their “brands”. That's when my wife and I decided to start a small creative agency to service these artists.

The creative agency grew and we started working with brands outside of the music space. In 2019 we teamed up to work on a project for Audemars Piguet that combined Electronic Dance Music and golf. The concept was to record sounds from around the golf course and turn it into an original song. While we were working on that project, I started to pick up the golf clubs again. It was like coming home and eating your mom's cooking. I had forgotten how much I enjoyed it. I got re-addicted to the game.

When I left golf, it was a bit of the outlier sport. After getting back into the game I was surprised to learn there were people that I had worked with in music and fashion that were heavily into golf. It was this secret that no one admitted to each other but when we all found out it was like this crazy bond that grew our friendship even more. I've come to believe that golf is really the ultimate metaphor for life. You can't perfect it, but you can enjoy the shot. Ultimately, you're playing against yourself. It embraces discipline as well as creativity, two core things I’ve based my life on.

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